Warner Bros. Chooses The Lord of the Rings for Its First Film NFT Release

The Alpha:


  • Warner Bros. Home Entertainment (WBHE) has announced the launch of what it’s calling the WB Movieverse with The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience NFT, a company executive explained in an interview with nft now. The film is the first in an anticipated series of Web3 movie offerings from the company.
  • Starting October 21, 2022, fans can purchase the movie as a multimedia NFT that allows them to engage with the film through two dynamic menu options — The Mystery Edition and The Epic Edition, priced at $30 and $100, respectively.
  • Created in partnership with Eluvio, a network billed as a content blockchain for the creator economy, the announcement represents the first major studio film release in NFT form. 

What’s at stake

The general public has a negative opinion of NFTs and Web3 in general. One of the most well-known and cherished IPs ever released as a multimedia NFT experience by a major film studio could do wonders for attracting new users and de-stigmatizing blockchain technology in general.

This fact is known to WBHE. Therefore, the business has made the decision to make the process as simple as possible for those who are not Web3 initiated. When visiting web3.wb.com, fans can create an Eluvio media wallet by entering their email address in order to purchase the NFT (or logging in with their MetaMask wallet). Users can stream and buy content through this like a digital vault using either their credit card or crypto.